Sitting at the intersection of marketing and digital experience, ArcStudio offers a wide and rich range of project scopes.

The goal is to guide clients in asking the right questions, acting swiftly, seizing opportunities, and developing new capabilities.

The Face Behind It.

I’m Lisa Ozvoldik and I’m the person behind ArcStudio. Before I started my freelance journey, I was an interdisciplinary digital marketing and analytics manager, first in-house, then at an agency.

I have years of experience in strategic marketing planning, including SEO, technical SEO, paid advertising, as well as conversion rate optimization (CRO) using established testing methodologies.

I’m also proficient in data analytics, including building BI dashboards, unifying data, and data analysis to find insights. I leverage my diverse background in programming and design to tackle complex challenges with a comprehensive approach.

My Background

  • In my last employment, I was a senior performance marketing manager at an international and award-winning agency working with brands across industries.

    I gained in-depth experience in multi-channel marketing, product marketing, experimentation & website testing (CRO), UX strategy, technical SEO, and analytics. I built complex dashboards to facilitate data access and reduce data fragmentation.

  • Prior to my agency experience I gained experience as a markting specialist at FCA (now Stellantis).

    I devised data-driven strategies to amplify market presence and maximize the effectiveness of campaigns. I collaborated seamlessly across cross-functional teams and harnessed innovative marketing approaches to deliver impactful messaging.

    Stellantis is a multinational automotive manufacturing corporation formed in 2021 on the basis of a 50–50 cross-border merger between the Italian-American conglomerate Fiat Chrysler Automobiles and the French PSA Group. Brands include Fiat, Jeep, Dodge, Ram, Alfa Romeo, and more.

  • Other experience include freelance projects with small businesses, NPOs, and artists.

    I was also involved with a venture (Virtual Reality School) employing virtual reality within schools to enhance children's comprehension of subjects such as physics, biology, and chemistry. Leveraging the power of virtual reality and the YASARA platform for molecular visualization, modeling, and simulation. I spearheaded multiple aspects, including user research, usability evaluation, brand development, design initiatives, and strategic marketing efforts. Additionally, I played a pivotal role in orchestrating presentations aimed at introducing the project to prospective partner schools.

    • UX Research and Testing Certificate — Google x Coursera

    • CS50 introduction to copmuter science — Harvard x EdX

    • Google Analytics & Google Ads certifications

    • Optimizely web foundation certificate

    • Bachelor of Science in International Business Administration — Vienna University of Economics and Business

    • Semester abroad studying international marketing —University of Kansas

    • Neuroscience Post Bacc Classes — University of Reno, Nevada

Select Brands I’ve Worked With

“Lisa handled complex and challenging projects with utmost reliability and excellence, consistently delivering outstanding results.”

Mason Furr, Associate Director of Performance Marketing at Noble Studios

Let's create together

Let's create together

FAQs

  • Once I know the services needed I will put together an initial proposal considering time invested and the value it would provide. Since all services are tailored to the individual business needs I am not able to provide price ranges.

  • It will depend on the project and it’s timeline. For shorter projects there will be a 50% deposit to secure my time ensure compensation if the project falls through. The rest of the payment is then made after project completion. For longer term projects there could be an agreement on monthly payments.

  • I will take on any client as long as I am confident I am able to provide solutions or guidance to stated problems and I have confirmation that you will do your part in the process (i.e. send approvals when needed, QA on your part, etc.).

  • Yes, of course! ArcStudio is happy to provide consulting services for digital advertising, SEO, analytics, and UX design.